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小米超越苹果成第二大可穿戴设备商_亚博App手机版

作者:亚博App手机版 发布时间:2021-03-17点击:
本文摘要:The market for connected wearable devices jumped in early 2016, led by fitness tracker maker Fitbit, while Chinese group Xiaomi raced past Apple to second place, a survey showed last Monday.上周一发布的一份调查表明,今年年初,联网可穿着设备市场发展快速增长,健美追踪器制造商Fitbit一马当先,我国小米公司多达苹果公司位居第二。

The market for connected wearable devices jumped in early 2016, led by fitness tracker maker Fitbit, while Chinese group Xiaomi raced past Apple to second place, a survey showed last Monday.上周一发布的一份调查表明,今年年初,联网可穿着设备市场发展快速增长,健美追踪器制造商Fitbit一马当先,我国小米公司多达苹果公司位居第二。Global sales of wearables -- a broad category that includes fitness bands, smartwatches and connected clothing, shoes and health gadgets -- rose 67.2 percent in the first quarter compared with a year earlier.全球可穿着设备一季度销量同比快速增长67.2%。可穿着设备类别普遍,还包括健美手环、智能手表及联网服装、鞋子和身体健康装置。

The market slowed from an even hotter pace in late 2015, when wearables were up 126 percent. IDC cited a seasonal retrenchment from the strong holiday sales.据报,联网可穿着设备市场比2015年底有所滑行,那时可穿着设备销量减少了126%。国际数据公司认为,这就是指充沛的节日销售展开的“季节性膨胀”。Fitbit held onto first place with a 24.5 percent market share, but its sales growth of 25 percent was slower than the overall market.Fitbit以24.5%的市场份额挽回了第一的宝座,不过其25%的销售增长速度高于整个市场的增长速度。

Xiaomi jumped into second place with an expanded line of inexpensive fitness trackers and a new kids watch to help parents track their children, but IDC said most of its sales were in the Chinese market.小米发售了廉价健美追踪器、协助父母跟踪孩子的新款儿童手表,不断扩大了产品线,从而位居为第二大可穿着设备商。但国际数据公司称之为,其大部分销售再次发生在中国市场。

Apple was third with estimated sales of its smartwatch of 1.5 million. Although Apple does not release official sales figures, IDC estimated the company sold 4.1 million Apple Watches in the fourth quarter of 2015.而苹果的智能手表销量估算为150万只,名列第三。尽管苹果公司没发布官方的销售数字,不过据国际数据公司估算,在2015年第四季度,苹果手表销售了410万只。According to IDC, Apple was the leading vendor of smartwatches with a 46 percent market share, well ahead of second-place Samsung at 20.9 percent.据国际数据公司回应,苹果公司智能手表所占到的市场份额高达46%,相比之下低于名列第二的三星公司的20.9%。IDC said wearables are developing into two submarkets: basic single-function devices like fitness trackers and multi-function devices such as smartwatches.国际数据公司认为,可穿着设备构成了两个次级市场:基本的单一功能设备,比如运动跟踪产品;多功能设备,比如智能手表。

Theres a clear bifurcation and growth within the wearables market, said IDC analyst Jitesh Ubrani. Smart watches attempt to offer holistic experiences by being everything to everyone, while basic wearables like fitness bands, connected clothing, or hearables have a focused approach and often offer specialized use cases.国际数据公司的分析师杰特什·乌布拉尼说道:“可穿着设备市场有了显著的分化和快速增长。智能手表企图获取所有的体验,为所有的人获取各种功能,而基本的可穿着设备,比如运动手环、联网服装或所到式设备,功能就较为专一了。


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